Strong!
A little goes a LONG way with this and the colour is very strong so I use the tiniest little tap for each cheekbone. I chose this one because I need a darker lip colour. As a lip colour it’s beautifully hydrating but I really need a lip brush for this colour as it stains my fingertips and is hard to remove. I will buy a lighter colour for my cheeks soon so I have a couple of colours to choose from.